Key Ingredients

At Roots, we are dedicated to creating hair products that honor our cultural heritage while embracing the benefits of nature. Our commitment to ecology and sustainability is reflected in every formula we develop, incorporating carefully selected key ingredients for their effectiveness and qualities.

Among them, plant tannins, biotin, and rice proteins are just three examples of our rich palette of natural ingredients that bring vitality and strength to your hair.

Plant Tannins

Naturally present in many plants, plant tannins are polyphenols that offer multiple benefits for hair care. These powerful polyphenols are a gift from nature, providing robust protection and strengthening of the hair fiber.

Tannins are known for their ability to penetrate the hair shaft, creating a protective layer that strengthens the structure and reduces breakage. This strengthening not only fortifies the hair but also promotes healthy and vigorous growth. Tannin-treated hair becomes stronger, shinier, and more resistant to damage over time.

Additionally, tannins can improve hair manageability, making it easier to comb, style, and maintain, which reduces the time and effort required for daily care. They smooth the hair cuticle, which improves the hair's ability to reflect light, thus giving it a healthy and lustrous appearance.

The astringent properties of tannins also help control frizz and unruly strands, especially in humid conditions. Plant tannins are the secret to smooth, manageable, and frizz-free hair, even in the Mediterranean humidity.

Biotin

Biotin, also known as vitamin B7, is an essential nutrient that plays a key role in hair health. Known as the architect of keratin, biotin is essential for maintaining hair structure and health. Adequate levels of biotin are crucial for maintaining the strength and integrity of hair strands.

Researchers suggest that biotin intake can improve overall hair quality, including its shine. It stimulates growth, increases thickness, and prevents breakage. With biotin, your hair is nourished from within, reflecting natural beauty and remarkable resilience.

Rice Proteins

Rice proteins are a hidden treasure for hair that needs special attention. They are extracted from rice and are a natural ingredient rich in vitamins, minerals, antioxidants, and amino acids that nourish and protect the hair.

Rice proteins are known for their fortifying and volumizing properties. They are a natural alternative to traditional volumizing agents and help improve hair manageability, shine, and volume. These proteins also strengthen hair, detangle it, and make it shinier and smoother.

Rice proteins are also credited for their moisturizing properties and for improving the overall condition of the hair. They work by penetrating the hair shaft and filling in gaps or cracks, which can help strengthen and protect the hair. This can lead to less breakage and split ends, and ultimately, healthier-looking hair.